I can see what you are thinking, Sales numbers for the month of November when December is already coming to an end. But as you can see these numbers are quite hard to grab as most companies won’t release them due to poor sales performance. Though we have been able to get the lot we have missed a few.
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What we have heard so far is how the world’s cheapest car is selling by the seconds. If you though I meant time by the word “Seconds” you are wrong ,what I am in fact talking about here is the second-hand sales of the Nano. Even before the car is reached the lucky owner, rich people have swooped in and pay the destined owners up to 30% more than the actual car’s price and buy them second hand.
The main reason for this being the supply-demand equation being a catastrophe. Though 200,000 bookings have been registered so far only 2,500 cars have been delivered. Tata’s current Nano plant doesn’t have the capacity to meet the need.
But that’s not the only reason according to a Mumbai sales man Fazulbhoy. He claims that the car has stirred a fetish among the Indian riches who already own multiple luxury cars to snatch the Nano.
With the second hand sales booming Nano has reached a collector’s car status in India. the reason for fetish is the tag the Nano carries. It is the cheapest car in the world and that means something.
Fazulbhoy believes that the boom won’t last long as the Tata’s new Nano plant sprung into action and produce off 350,000 cars a year.
Ratan Tata’s dream of a car for the Indian Middle-class is rapidly turning into the Middle-class’s greed for more money! .. what a classic.
The German auto maker is doing well in India lately. Its sales has increased by 60% compared to last year with the sales of 1130 units. To match the growing market, Audi has decided to build up 5 new showrooms. The new showroom will be set up in Delhi, Chennai, Bangalore, Ludhiana, Kolkata and Mumbai.
Delhi and Mumbai already have Audi showrooms, this ones will be the second. Audi also has plans to open outlets in Jaipur, Nagpur, Lucknow and Coimbatore. Presently Audi has showrooms in Bangalore, Gurgaon, Chandigarh, Mumbai, Pune, Ahmadabad, Bangalore, Hyderabad and Kochi.
Audi currently sells A4, A6 and A8 sedans in India, which are assembled at its parent company VW’s plant in Pune. It imports the SUVs Q5 and Q7 and the sports cars TT and R8.
If you place an order for a Nano and a Swift Dzire, which one you think will take more time for delivery? Yap it’s the Swift Dzire and since its launch the Dzire with a price range of 4.49 to 6.7lakhs has been selling out like pop corn and has been in great demand. Recently Dzire has erected a milestone of sales of 1Lakh units.
The demand for the Dzire is still raising and has led to problems in booking. To counter the growing demand Maruti-Suzuki has increased the production from 4000 units to 7000 units a month.
Take for example a typical Indian family, in which the father wants a utilitarian car with a big boot for luggage and the son wants a car with a sportier pedigree, Well Maruti says look nowhere else.
