What we have heard so far is how the world’s cheapest car is selling by the seconds. If you though I meant time by the word “Seconds” you are wrong ,what I am in fact talking about here is the second-hand sales of the Nano. Even before the car is reached the lucky owner, rich people have swooped in and pay the destined owners up to 30% more than the actual car’s price and buy them second hand.
The main reason for this being the supply-demand equation being a catastrophe. Though 200,000 bookings have been registered so far only 2,500 cars have been delivered. Tata’s current Nano plant doesn’t have the capacity to meet the need.
But that’s not the only reason according to a Mumbai sales man Fazulbhoy. He claims that the car has stirred a fetish among the Indian riches who already own multiple luxury cars to snatch the Nano.
With the second hand sales booming Nano has reached a collector’s car status in India. the reason for fetish is the tag the Nano carries. It is the cheapest car in the world and that means something.
Fazulbhoy believes that the boom won’t last long as the Tata’s new Nano plant sprung into action and produce off 350,000 cars a year.
Ratan Tata’s dream of a car for the Indian Middle-class is rapidly turning into the Middle-class’s greed for more money! .. what a classic.
