Today at the Delhi launch Mr. Alan Mulally unveiled Ford’s Indian small car, Figo. Ford scored its first goal with the name Figo which is Italian for cool and soon it will be cool in Hindi as well. The car just looks perfectly fordly. Though It might have bit of Fiesta in it (which in itself is a perfect looking car) it is as fresh a design as one would expect.
This event was not as much a launch as just an introduction of what is to come. Though the car was unveiled there was no disclosure of any details about the car or it’s pricing. The only info out of the launch is that the car will be launched during March of 2010 and will be produced in the company’s Chennai plant which recently received a major expansion worth $500 million.
Mr. Mulally, Ford’s Global President and CEO said in his press address that “The Figo is designed to compete in India’s small car segment, which accounts for more than 70 percent of the market. Our exciting new Ford Figo shows how serious we are about India. It reflects our commitment to compete with great products in all segments of this car market. We are confident the Ford Figo will be a product that Indian consumers really want and value. Ford is reserving further details about the car till its launch in early 2010”.
When Michael Boneham, Ford India president and managing director addressed “It’s going to be very competitive with the current market leader and will offer a tremendous value for our consumers, it will transform our brand into a volume player in India” he added that “it’s going to be a big game changer”.
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