Customization kits designed by Dilip Chhabria go on sale!

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Customization kits designed by Dilip Chhabria go on sale!

Home » Modified Machines » Customization kits designed by Dilip Chhabria go on sale!

Last updated: Wednesday, September 23, 2009

Ever wondered how cool it will be to actually have your car customized by DC? Well, wonder no more. Go to a Carnation center near you to get your ride pimped up by the Auto style Guru of India.

Carnation is a multi-brand car service outlet promoted by the ex-CEO of Maruti Udyog Mr. Jagdish Khattar. DC is a designer whose designs put star trek star ships to shame, but DC was not able to make his designs come in to a proper customer based market because of the lack of marketing and supply chain. That’s where Carnation & Kahttar come in. While DC provides the design Carnation takes care of the Sales. That’s what the carnation website calls “ The Artist meets the Enabler”

Carnation and DC has collaborated this scheme in which customers can get their cars modified by the DC designed kits at a Carnation center. Currently kits are available for 4 models which include Toyota Innova, Honda City and Suzuki Swift. The Nano Job is currently under development and the kit will be available from next year.

The city job costs Rs 60,000 to Rs.75,000. The swift work Rs. 45,000 to Rs. 60,000 and the nano which is the cheapest of the lot is no more cheap with the most toiled kits worth Rs. 70,000 to Rs 80,000. The kits for the City and Swift include exciting front and rear bumpers, bonnet enhancements, side skirting and fog lamp.

While the City and Swift get the facial treatments, Innova undergoes by-pass surgery with completely reworked interiors which would easily be mistaken for a private jet cabin. With leather seats that recline to 150°, a privacy partition, a 19’’ LCD TV with optional Satellite TV, a Sound System with DVD player, a Beverages Chiller, Fold-out tables and ample leg room you would want to never reach your destination. The exteriors are reworked with accentuated bumpers and air ducts, easy-access platforms and aircraft styled roof module.

During the launch of this new venture DC (dressed like a Don from a bad mafia movie) told the press “ “Our aim is to make the customization business a mass market one. In the West, between two and five per cent of the total component business is from customization and there is a similar potential in India. Our customization kits would be made available through all the Carnation stores.”

When Mr. Kattar addressed “Our endeavor is to create ‘experience destinations’ for our customers, a nationwide world-class car care backup network and warranty will provide customers the assurance that their beautifully customized cars are in good hands when they need to be serviced.”

Carnation has 11 outlets in the country with one in Chennai , Amritsar, Noida, Kochi, Gurgaon, Hyderabad and Mumbai.

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