Mahindra 2-wheelers (M&M’s two wheeler branch formed by acquiring Kinetic Motors) launched its first gearless scooter Flite. The scooter will go head to head with the likes of Scooty and Activa. The Flite does include some interesting features like the Anti-theft shuttle lock and the very practical front petrol filling provision.
M&M acquired the once market leader in gearless scooters last year for Rs. 110 crores. M&M phased out the Kinetic brand and it will be using kinetic’s infrastructure only in terms of sales and distribution.
Anand Mahindra had said, “Kinetic Motors is a strategic fit with our overall two-wheeler strategy. The acquisition gives us an opportunity to emerge as a full-range player with a presence in almost every segment of the automobile industry.”
On a similar note Yamaha is also planning to enter into the gearless scooter segment. But unlike the Flite this one is going to sporty like all other Yamahas. Looks like Activa has got company.
September 8, 2009
[...] with two more scooters. Earlier we brought you the news snippet about its first gearless scooter Flyte, Mahindra is looking to add two scooters to its [...]