The future back bone of urban logistics is what it is. The ace is Tata’s ace in the hole. Starting a new segment in the market doesn’t often click, but with the ace, it’s selling by the second. I just cannot begin to wonder how Tata conceived this design. Soon the ace was followed by piaggio’s own version of the ace and other players like Bajaj, force motors and Mahindra are planning to enter this booming segment as well.
Tata Motors launched the Ace truck in May 2005 for just above Rs 2 lakhs. The new vehicle was a big hit selling 100,000 in just 20 months.Currently this truck is only offered in a single color white to save time in the paint shop. The company aims to convert three wheeler users to 4 wheelers. One of the idea that has made the launch of this vehicle might be that the government policy in India not to allow HMVs (that are categorized by vehicles weighing above 3 tons) to enter cities after 7 p.m. to reduce traffic jams and pollution. TATA has found the gap in the market and launched the Ace.
The 700 cc engine delivers a power of 16 hp (12 kW) at 3200 rpm and a torque of 3.8 mkgf (37 Nm at 2000 rpm gives a tough competition to Piaggio’s mini truck (3-wheeler). It has a permissible loading capacity of 750 kg (1650 lb). It also has a modern cabin compared to its three wheeled rivals
Tata Motors launched the passenger variant of the Ace, named Magic and also India’s first Maxi van – The Tata Winger, on a new platform. The company’s objective is “to change the way an average Indian travels”
September 6, 2009
[...] Musings : Tata Ace [...]
February 11, 2010
[...] vehicle from Mahindra & Mahindra which has just gone into sales in the same segment as Tata’s Ace. Ace is the first of its kind creating this niche of CVs. It was soon followed by similar vehicles [...]